Joining hands with NITORI to initiate high-end customization cooperation

NITORI(Yideli), full nameNippon Paint Co., Ltd(Nitori Holdings)It is a leading home retail enterprise in Japan,Founded in Sapporo, Hokkaido in 1967, listed on the Tokyo Stock Exchange with the slogan:Above おねだん(great value for money).

Positioning: Affordable mid to high end home furnishings, known as“Uniqlo in the Japanese home furnishing industry”Our business covers a full range of home products including furniture, home textiles, kitchen supplies, daily necessities, and small appliances.

Scale: Local Japanese storesOver 800, overseas(China, Southeast Asia, etc)storeMore than 200 households; The group aims to achieve a long-term goal of 3000 stores and a revenue of 3 trillion yen by 2032.

On June 5, 2018, Ningbo Pinjia Youchuang Electronics Co., Ltd. successfully passed the strict inspection of Nippon Paint Co., Ltd.'s Japan headquartersgridFactory inspection, officially established cooperation, undertaking customized production business of induction liquid soap dispenser.

Mr. Akihiro Hoshii, Director of the Quality Reform Department at NITORI, has a background in Honda and is deeply involved in factory quality system management. He has extensive experience in production site and factory management. During the cooperation period, Mr. Akihiro Hosei provided professional guidance for our company's production management optimization and product quality upgrade, assisting the factory's quality control systemcontinuously improve.